The fashion world has been dominated by male designers for decades, and the High Street sensation Zara is no exception. Founded in the Spanish town of Corunna in 1975 by Amancio Ortega Gaina, the chain has gone on to dominate High Streets and shopping centres all over the world, with over 1,500 shops in nearly 70 different countries.
Gaina is not just one of the most important figures in fashion, but also happens to be the eighth richest man in the world, a fortune built on the back of the worldwide success of Zara and its parent company Inditex Group. Now the popular chain is expanding further by branching out into clothes for babies and children.
Zara has always been known for its individual style in the ranges of clothes, accessories and shoes for women, and the early signs are good that this individuality has been retained in the planned designs for Kiddy’s Class. With almost 300 designers working full time for the company, it is hardly surprising that Zara has always managed to stay one step ahead of the competition when it comes to setting trends.
The separate Kiddy’s Class stores are already starting to make their presence felt in some of Europe’s biggest shopping streets, with plans for further expansion in the future. Zara’s design team has found the move into clothes for children something of a challenge, as recent trends are for young people to dress in adult styles. The Kiddy’s Class range aims to provide fashion-conscious youngsters – and their parents – with a choice that is stylish but will still leave children dressed like children.
Fans of Zara’s adult clothes will be happy to know that the same work ethic will apply to the Kiddy’s Class range, with stock rotating on a regular basis and new designs appearing in stores monthly. Again, the in-house team of designers keep the Zara range feeling and looking fresh – and can have a new outfit on the shop floor less than a fortnight after first sketching out an idea.
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